It’s not uncommon for us to coach our clients on their design or graphics. While we’re not an advertising agency, we have grown to know the events our clients dream of and what images or graphics would appeal to their audience and guests.
So, let’s cut to the chase, we are rebranding! When faced with having to evaluate our own look, we had to backtrack. We had to discuss who we were and if our image reflected us in the proper way and, well, let’s just say it was a learning experience.
Rebranding is a learning experience.
Treating ourselves like our own client was a humbling and rewarding experience. We now can say we have been on your end. We learned that there must be a balance between the creative process and discipline. Here are some takeaways:
- Set non-negotiable meetings and deadlines, even with the people you practically share a desk with. You’d be surprised how easily things can fall through the cracks. Take your casual “to-do” office conversations and give them a sense of urgency by taking them into weekly or monthly meetings.
- Bouncing ideas around for an entire day is not wasting time. It’s an important part of the creative process. As we all know, sometimes you get your best thoughts while you’re not actively thinking!
- Check yourself before you wreck yourself. If we had a penny for every time we said, “Is this what we want to be doing?” well, we would be rich. Double check that you are happy with the way you are presenting yourself. It’s okay to change your mind and go in an entirely different direction – it is a process after all.
It’s easy for us to forget what our clients go through, but it all made sense when we went through our own rebranding process. We get why designs take days or weeks to approve, we understand why wording changes ten times over and we definitely understand starting over from scratch.
Soon, you will see the end result of our client experience: a new name, logo and website.
We can’t wait to show you!Tags: challenge, client, Ideas, logo, new, rebranding, TED